📘 Fundamentals of Marketing Management & Human Resource Management
🖊️ By Dr. P.C. Maity
🎓 For C.U. B.Com. Semester 2 | As per CBCS 2022 & NEP 2020 guidelines
Unlock success in your B.Com. journey with the most comprehensive and updated textbook designed exclusively for Calcutta University Semester 2 students. “Fundamentals of Marketing Management & Human Resource Management” by Dr. P.C. Maity, a highly respected academician with 40+ years of experience, bridges conceptual clarity and practical insights with ease.
🔹 Complete Coverage of CU Syllabus (CBCS 2022)
🔹 Based on NEP 2020 Guidelines
🔹 Dual Focus on Marketing and HRM
🔹 Student-Friendly Language & Layout
🔹 Rich Examples and Case Studies
🔹 Prepared by a CU Principal & Curriculum Expert
Whether you're preparing for your university exams, building a foundation in management, or seeking a trusted academic resource, this book is your go-to companion.
📚 Perfect for:
B.Com. | BBA | Management & Commerce Students of Calcutta University
🌐 Available at all leading bookstores & online platforms.
📞 For Bulk Orders / Distributors:
Success Mantra Publications
Contact: 7044025171 / 9830074126 / 9123183744
📩 Email: [successmantrapublications.01@gmail.com](mailto:successmantrapublications.01@gmail.com)
🔗 Website: [www.successmantrapublications.com](http://www.successmantrapublications.com)