📘 Book Title: Entrepreneurship Development – Theory & Practice
Course: BBA Semester 
University: Calcutta University
Authors: Dr. Tridib Sengupta, CMA Bivas Acharyya
Publisher: Success Mantra Publications
Unlock the entrepreneurial spirit with "Entrepreneurship Development – Theory & Practice", a meticulously crafted textbook designed exclusively for BBA Semester 2 students under the University of Calcutta, in alignment with the NEP 2020 and CCF 2022 frameworks.
This book blends theoretical insights with practical applications, empowering students with the tools, techniques, and strategic thinking needed to thrive in today's dynamic business environment. With a special focus on corporate entrepreneurship, venture funding, start-up ecosystems, and innovation management, this academic resource is more than just a textbook—it’s a transformational guide for future entrepreneurs.
 🔍 Key Features:
* Tailored for BBA Curriculum (Calcutta University)
* Aligned with National Education Policy (NEP) 2020
* Structured content with real-world entrepreneurial scenarios
* Covers John Kao’s dynamic model, team building, opportunity evaluation, and exit strategies
* In-depth chapters on finance, venture capital, and start-up policy
* Encourages creative thinking, innovation, and social transformation
* Ideal for aspiring entrepreneurs, business students, and start-up enthusiasts
Whether you're building your first business model or understanding the financial structures of new ventures, this book is a comprehensive roadmap to entrepreneurship in India.
📦 Available now via Success Mantra Publications – ignite your entrepreneurial journey today.